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ESG Claims In Marketing Communications: What You Need To Know | Eyes On ESG…
Celsius Holdings names Rishi Daing as chief marketing officer
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: Can I get an overview of the top attribution models used in marketing today? Attribution models help marketers understand how different channels and touchpoints contribute to conversions and sales. Instead of relying solely on intuition, these models provide a structured way to see which interactions deserve credit for driving results. Below is an overview of the most widely used attribution models, how they work, and when…
It’s been less than a year since the biggest news the channel has seen in decades broke, when True Value filed for Chapter 11 bankruptcy in October and Do it Best successfully closed on the purchase of True Value in November. In just a short time, the two companies are well on their way to becoming one, already integrating several areas of the businesses, with the fruits of both companies’ efforts evident this weekend in Indianapolis at the Do it Best and True Value 2025 Fall Market. “This Market is proof of what independents can achieve when two industry leaders…
Retail media networks are quickly becoming one of the most reliable marketing channels, but for them to work, they must be built on transparency and access.
‘Borderlands 4’ is one of this year’s most anticipated video games, and with the September 12th release date just around the corner, developer 2K Games has partnered with creative agency Battery to take the excitement to the moon.In recent weeks, mysterious billboards and posters with the words ‘Quit Earth’ have been popping up around the world – but now, all has been revealed. The placements have been swapped for invitations to the setting of ‘Borderlands 4’, the planet Kairos, and 2K has launched a live action trailer, showing a mad stampede of people and Borderlands characters rushing to ‘Quit Earth’…
The annual analysis ranking the world’s leading agencies, B2B Marketing’s The B2B Marketing Global Agencies Benchmarking Report for 2025 paints a clear picture of a B2B agency landscape in motion. While established players continue to lead, significant growth from smaller and mid-sized agencies like Ledger Bennett, Realm B2B, and Fox Agency signals a highly competitive future. VCCP Business has claimed the top spot, after being fifth last year, with $270 million in gross income, reflecting a nearly 6% year-over-year increase. Following in second place is Dentsu B2B, which held its position with $152 million. Gravity Global moved up one spot…
The move from static, rules-based campaigns to AI-driven decisioning is as significant as the earlier shift from batch email blasts to real-time personalization. Modern AI and machine learning models can now analyze trillions of signals — from behaviors and preferences to context — in just milliseconds, surfacing the best action for each customer. The result is outcomes far beyond what deterministic rules could ever deliver. AI decisioning is already reshaping day-to-day marketing. Recommendation engines adjust product suggestions dynamically as customers browse. Predictive models determine the best time to send an email to maximize engagement. Media buyers rely on real-time bidding…
Concentrix Solutions Corporation HFS Research Report Recognizes Concentrix for Intelligent Transformation and Client Results NEWARK, Calif., Sept. 08, 2025 (GLOBE NEWSWIRE) — Concentrix Corporation (NASDAQ: CNXC), a global technology and services leader, today announced it has been named a Market Leader in HFS Research’s 2025 Digital Marketing and Sales Services Horizon report, earning recognition as the go-to intelligent transformation partner for global enterprises. Each year, HFS Research spotlights the companies redefining how innovation drives value across the sales and marketing lifecycle. This year, Concentrix rose from disruptor to top-tier leader, earning a Market Leader designation for its rapid growth in…
Concentrix Solutions Corporation HFS Research Report Recognizes Concentrix for Intelligent Transformation and Client Results NEWARK, Calif., Sept. 08, 2025 (GLOBE NEWSWIRE) — Concentrix Corporation (NASDAQ: CNXC), a global technology and services leader, today announced it has been named a Market Leader in HFS Research’s 2025 Digital Marketing and Sales Services Horizon report, earning recognition as the go-to intelligent transformation partner for global enterprises. Each year, HFS Research spotlights the companies redefining how innovation drives value across the sales and marketing lifecycle. This year, Concentrix rose from disruptor to top-tier leader, earning a Market Leader designation for its rapid growth in…