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Tiffany J. Smith, Partner and Co-Chair, Blockchain & Cryptocurrency Working Group, will be a featured speaker at PLI’s Developments in Decentralized Finance 2025 on the panel “Introduction to Decentralized Finance for Lawyers.”  Panelists will explore key trends and foundational concepts, offering participants a deeper understanding of DeFi’s inner workings, including its technical infrastructure, community engagement, business and product development strategies, marketing approaches, and the legal frameworks that apply to DeFi projects.

Data scientists consider business metrics more important than technical metrics – yet in practice they focus more on technical ones. This derails most projects. So, why?Eric Siegel Predictive AI offers tremendous potential – but it has a notoriously poor track record. Outside Big Tech and a handful of other leading companies, most initiatives fail to deploy, never realizing value. Why? Data professionals aren’t equipped to sell deployment to the business. The technical performance metrics they typically report on do not align with business goals – and mean nothing to decision makers. For stakeholders and data scientists alike to plan, sell…

Ford Motor Co.’s new “Ready Set Ford” global marketing campaign is designed to showcase its most exciting and distinctive products, such as the pictured Ford Bronco, to rebuild aspiration and excitement for the automaker. // Photo courtesy of FordFord Motor Co. in Dearborn is launching its first new global marketing campaign — called “Ready Set Ford” — in more than 15 years.New advertising, featuring a voice over by “Breaking Bad” actor Bryan Cranston, will debut Sept. 11 during “Thursday Night Football” on ESPN and Thursday’s “The Tonight Show” starring Jimmy Falon will be taped in Detroit at the Detroit Opera…

Crypto is superior to traditional finance. Unlike SWIFT, which can take days to process payments, newer blockchain networks achieve finality in mere seconds and have throughput sufficient for real-world mass adoption. U.S. Treasury Secretary Bessent projects stablecoins alone will hit $3.7 trillion by 2030. That’s the equivalent of Germany’s GDP.Despite its technological edge, crypto has a major security problem. We’re on track to lose around 4% of total value locked to hacks in 2025. In H1 alone, the industry lost over $2 billion. When annualized, that points to over $4 billion flowing into hackers’ wallets this year.If these losses were…

AI is transforming marketing at breakneck speed. From generative tools that draft entire ad campaigns to chatbots handling customer queries, it’s natural to wonder whether human roles will even exist in a few years. A recent Stanford study found AI is already reducing job opportunities in certain sectors, particularly for younger workers. But while some repetitive tasks are being automated, many marketing roles remain firmly in demand, and are becoming even more valuable when combined with AI tools. If you’re planning your next career move, here are five marketing jobs that AI can’t replace – and why they’re built to…

Investors are questioning the whole premise of buying a stock for its crypto holdings.

A council in Surrey is expected to make less than half of its expected rental income this year.Spelthorne Borough Council is only likely to make £1.9m from its commercial property instead of the £4m originally planned, a report has found.Empty offices, stalled lease renewals and rent-free “sweeteners” to tenants have all cut into the council’s income, according to the Local Democracy Reporting Service.Council leader Joanne Sexton said it was a “very worrying financial position” to be in during the first quarter of the 2025/26 financial year.The deficit has partly been offset by a £593k recycling grant, but once the extra…

ShareShare Article via FacebookShare Article via TwitterShare Article via LinkedInShare Article via EmailAmCham Shanghai’s 2025 China Business Report finds 64% of their surveyed companies expect U.S.-China tariffs to drag on their revenue this year. As the trade war trudges on with seemingly no end in sight, optimism in China’s business outlook has hit another historic low for the fourth consecutive year. AmCham Shanghai’s president delves deeper into these findings, and shares how multinational companies can better position themselves to doing business in China amid mounting uncertainty.

Molson Coors is boosting its Blue Moon beer brand with a marketing ploy that rebrands oranges as ‘BlueMoonGarnish’. db reports. The Belgian-style wheat ale brewed in Denver, Colorado, by a sub-division of US company Molson Coors, headquartered in Chicago is well known for using Valencia orange peel in the brew since the mid-nineties. The beer is also often served with a full wheel of orange garnish. Now, for its 30th anniversary, the marketing leads at Molson Coors have stated that they are “reimagining the fruit it made famous” by “rebranding them into BlueMoonGarnish”. Rebranding and reimagining Speaking to the drinks…

Crypto traders have swung into more negative sentiment and deeper fear, uncertainty, and doubt (FUD), according to the onchain analytics platform Santiment, but analysts say it’s likely only temporary.Santiment said in an X post on Tuesday that with the price of Bitcoin (BTC) falling, and altcoins going through a retrace period, traders have been increasingly talking about selling, the market sinking lower or a bear market.It added that markets often “move opposite to the crowd’s expectations,” so the last “couple of weeks of FUD is an encouraging sign that this feared large retrace will never actually happen.”Crypto market sentiment slipped…