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With social media and podcasters creating a surge in consumer and media interest in creatine compound supplements, Thorne has enlisted Grammy-winning artist Ciara for its latest campaign. The supplement maker aims to change the tune on the long-held narrative that the product is predominantly used by male athletes looking to bulk up their physiques.The singer, dancer, entrepreneur, philanthropist, mother-of-four and wife of the New York Giants’ new quarterback, Russell Wilson, can be seen in the latest chapter of its Thorne For platform studying, practicing and perfecting choreography to her single “Dance With Me” from her new album, Ci Ci, in between swigs from a bottle…

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Celsius Holdings (CELH) recently appointed Rishi Daing as Chief Marketing Officer and formed a new Marketing Leadership Team, indicating a strong focus on brand development and market presence. Over the last quarter, Celsius achieved a 37% price increase, which aligns well with their strategic partnership enhancements with PepsiCo, including a $585 million investment and acquisition of Rockstar Energy. These developments likely added momentum amidst a generally upward market trend marked by major indexes reaching record highs, even as economic uncertainties linger on interest rates. The company’s executive and board changes further supported confidence in its future direction.Every company has risks,…

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NEW YORK: With social media and podcasters creating a surge in consumer and media interest in creatine compound supplements, Thorne has enlisted Grammy-winning artist Ciara for its latest campaign.The supplement maker aims to change the tune on the long-held narrative that the product is predominantly used by male athletes looking to bulk up their physiques.The singer, dancer, entrepreneur, philanthropist, mother-of-four and wife of New York Giants quarterback Russell Wilson can be seen in the latest chapter of its Thorne For platform studying, practicing and perfecting choreography to her single “Dance With Me” from her new album, Ci Ci, in between swigs from a bottle mixed…

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(Reuters) -Eightco Holdings (OCTO) shares climbed more than 3,800% in volatile trading on Monday after the fintech firm unveiled plans to accumulate worldcoin cryptocurrency through a fundraise involving Peter Thiel’s BitMine. The stock rose to $38.10, compared with its Friday close of $1.45, in its biggest one-day move on record. More than 145 million shares traded versus the 30-day average of 4.94 million. The crypto industry has been booming in the U.S., buoyed in part by friendly regulations under the Trump administration. Small public companies have been widely adding cryptocurrencies to their coffers, mimicking Michael Saylor’s Strategy – the largest…

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