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The annual analysis ranking the world’s leading agencies, B2B Marketing’s The B2B Marketing Global Agencies Benchmarking Report for 2025 paints a clear picture of a B2B agency landscape in motion. While established players continue to lead, significant growth from smaller and mid-sized agencies like Ledger Bennett, Realm B2B, and Fox Agency signals a highly competitive future. VCCP Business has claimed the top spot, after being fifth last year, with $270 million in gross income, reflecting a nearly 6% year-over-year increase. Following in second place is Dentsu B2B, which held its position with $152 million. Gravity Global moved up one spot…
The move from static, rules-based campaigns to AI-driven decisioning is as significant as the earlier shift from batch email blasts to real-time personalization. Modern AI and machine learning models can now analyze trillions of signals — from behaviors and preferences to context — in just milliseconds, surfacing the best action for each customer. The result is outcomes far beyond what deterministic rules could ever deliver. AI decisioning is already reshaping day-to-day marketing. Recommendation engines adjust product suggestions dynamically as customers browse. Predictive models determine the best time to send an email to maximize engagement. Media buyers rely on real-time bidding…
Concentrix Solutions Corporation HFS Research Report Recognizes Concentrix for Intelligent Transformation and Client Results NEWARK, Calif., Sept. 08, 2025 (GLOBE NEWSWIRE) — Concentrix Corporation (NASDAQ: CNXC), a global technology and services leader, today announced it has been named a Market Leader in HFS Research’s 2025 Digital Marketing and Sales Services Horizon report, earning recognition as the go-to intelligent transformation partner for global enterprises. Each year, HFS Research spotlights the companies redefining how innovation drives value across the sales and marketing lifecycle. This year, Concentrix rose from disruptor to top-tier leader, earning a Market Leader designation for its rapid growth in…
Concentrix Solutions Corporation HFS Research Report Recognizes Concentrix for Intelligent Transformation and Client Results NEWARK, Calif., Sept. 08, 2025 (GLOBE NEWSWIRE) — Concentrix Corporation (NASDAQ: CNXC), a global technology and services leader, today announced it has been named a Market Leader in HFS Research’s 2025 Digital Marketing and Sales Services Horizon report, earning recognition as the go-to intelligent transformation partner for global enterprises. Each year, HFS Research spotlights the companies redefining how innovation drives value across the sales and marketing lifecycle. This year, Concentrix rose from disruptor to top-tier leader, earning a Market Leader designation for its rapid growth in…
Vegamour, the biotech-supported beauty brand known for Gray Delay hair supplements and scalp serums preventing hair loss, is tapping LinkedIn influencer Iryna Kremin to marry conversations of career longevity and hair longevity on the app. “Vegamour at its core is a longevity brand,” Vegamour’s CMO Michelle Miller told PRWeek. “Longevity is more than hair. It’s also career longevity, energy longevity, confidence that lasts.” Kremin, who was named as Vegamour’s chief LinkedIn adviser on Thursday, has amassed 21,000 personal followers on the site, with educational posts surrounding beauty, wellness and longevity innovation. Kremin is also founder and CEO of Innocos, a…
Vegamour, the biotech-supported beauty brand known for Gray Delay hair supplements and scalp serums preventing hair loss, is tapping LinkedIn influencer Iryna Kremin to marry conversations of career longevity and hair longevity on the app. “Vegamour at its core is a longevity brand,” Vegamour’s CMO Michelle Miller told PRWeek. “Longevity is more than hair. It’s also career longevity, energy longevity, confidence that lasts.” Kremin, who was named as Vegamour’s chief LinkedIn adviser on Thursday, has amassed 21,000 personal followers on the site, with educational posts surrounding beauty, wellness and longevity innovation. Kremin is also founder and CEO of Innocos, a…
The design landscape is changing rapidly. In some ways, it’s more accessible than ever as AI tools flood the market and AI companies pitch consumers and businesses alike on its ease of use. In others, it’s becoming more difficult to balance the need for personalization, the myriad touchpoints, finding ways to stand out amid the onslaught of AI slop, and more.To understand how brands are managing this shift, Marketing Brew caught up with Kiser Barnes, chief creative officer and partner at Red Antler, who is set to speak about that topic at our upcoming Marketing Brew Summit on September 10.This…
Grand Hyatt Baha Mar-the luxury, family-friendly resort located along Cable Beach on the picturesque island of New Providence, The Bahamas-is proud to announce the appointment of Chris Watson as Director of Sales & Marketing. Bringing a distinguished career in hospitality sales, including more than 20 years of leadership experience with Hyatt Hotels, Chris officially joined the Grand Hyatt Baha Mar team on September 2, 2025. In his most recent role as Area Vice President, Field Sales at Hyatt, Chris led a significant team of sales professionals responsible for more than 300 hotels in the U.S., Canada, and Mexico. As a…
Key Takeaways EchoStar sold some of its spectrum allocations to Elon Musk’s SpaceX for about $17 billion.The deal follows a similar $23 billion spectrum licenses sale to AT&T late last month.EchoStar said the two deals should resolve issues raised by the Federal Communication Commission over the company’s wireless and satellite rights. EchoStar (SATS) shares soared 20% Monday as the DISH TV and Boost Mobile operator sold some spectrum licenses to Elon Musk’s rocket and satellite company SpaceX for about $17 billion. It’s the second such major deal in two weeks as the company moved to alleviate pressures from federal regulators.…
Picture Credit: Shutterstock.com Allica Bank has announced a 0.35% rate reduction on asset finance for hard assets, marking its most competitive offer in three years. The limited-time rate applies to loans between £150,000 and £2.5 million, with applications open until 31st October 2025. The move comes amid a strong year for Allica’s leasing proposition, which has seen the launch of a long-term sub-hire product, allowing equipment leasing for up to 36 months, and expanded refinance options to support asset purchases, management buyouts, and working capital needs. Brandon Hall Brandon Hall, Head of Sales, Asset Finance, said the offer reflects Allica’s…