Vegamour, the biotech-supported beauty brand known for Gray Delay hair supplements and scalp serums preventing hair loss, is tapping LinkedIn influencer Iryna Kremin to marry conversations of career longevity and hair longevity on the app.
“Vegamour at its core is a longevity brand,” Vegamour’s CMO Michelle Miller told PRWeek. “Longevity is more than hair. It’s also career longevity, energy longevity, confidence that lasts.”
Kremin, who was named as Vegamour’s chief LinkedIn adviser on Thursday, has amassed 21,000 personal followers on the site, with educational posts surrounding beauty, wellness and longevity innovation. Kremin is also founder and CEO of Innocos, a thought leadership platform for cosmetics, fragrance and personal care industry leaders.
In her role with Vegamour, Kremin will advise on social strategy while posting content articles regarding hair longevity and Vegamour’s products to the brand’s 10,000 LinkedIn followers.
“As I dig deeper into biology, I like to bring what I learn into simple and digestible language for the masses,” Kremin, who’s currently studying at the Geneva College of Longevity Science, told PRWeek. “I like what Vegamour is doing, focusing on stress, hormones and internal health to address root causes and not just symptoms.”
Vegamour has “traditionally focused heavily on Instagram and TikTok, like most beauty brands,” since its start in 2016, Maram Aoudi, Vegamour’s VP of consumer engagement said. Aoudi added that the creation of a chief LinkedIn adviser role stems from the app’s pivot toward becoming a more conversational platform.
“LinkedIn is a space where your longevity is attached to your career,” Aoudi explained. “For years, LinkedIn has been an app that you log into when you’re looking for a job, but now it’s turning into a space to learn from industry leaders through campaigns.”
Kremin’s appointment will be publicized with a video campaign created by 10 LinkedIn influencers including Lara Acosta, who’s garnered 280,000 followers with entrepreneurship advice content and Breaking and Entering Media, which reports advertising and marketing news to 19,000 followers.
Along with combating beauty-focused scientific misinformation on LinkedIn — an app that’s “more trusted compared to others [because it’s] not as commercial yet” — Kremin aims to open up candid conversations among 40-plus women about aging and beauty’s connection to health, she said. Up to 30% of LinkedIn users are between 35 and 54 years old.
“Companies, scientists and celebrities are speaking more about menopause and aging; and women are finally comfortable talking about it,” Kremin explained. “A couple years ago, there was shame for women who didn’t admit they were getting older, but right now, that shame is gone.”
This article originally appeared on PRWeek US.
